What are the different types of branding courses?

These include the fundamentals of branding, brand strategy development, and brand positioning. Learners will explore topics such as brand messaging, visual identity design, and brand equity measurement. Advanced courses might cover digital branding, global brand management, and the use of social media in branding.

What is a brand strategy course?

The course is divided into two parts: Strategy (Part 1) and Expression (Part 2) . The first part of the series provides an overview of brand strategy and covers the fundamentals of brand positioning, internal branding, and brand personality. The second part of this course explains the concepts of brand psychology, naming, and visual identity.

What is a brand identity course?

The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation.